Here at BEARD KING, we know that beards are sexy. There’s no convincing us otherwise. An overwhelming large number of women think so, too, of course. In fact, a fairly new study confirms what a lot of us have known all along—and that is that women prefer to date men who fiercely rock the “face mane” than those who keep their pretty little mugs as smooth as a baby’s behind.
What The Study Found
The study, which was published in the Journal of Evolutionary Biology, claims that most women see men who channel their inner Grizzly Adams as more trustworthy and mature than their clean-shaven counterparts.
The study also determined that men with beards are more likely to be considered long-term relationship material compared to bare-faced guys. Men with little-to-no scruff were generally considered casual relationship material only.
pic via: @willworkforfashion_
To assist with their findings, investigators used computer graphic manipulation to morph male faces varying in facial hair from clean-shaven, light stubble, heavy stubble, and full beards, with additional differences in brow ridge, cheekbones, jawline, and other features so that the same man appeared more or less masculine.
Of the 8,520 heterosexual women surveyed during the study, every single one of them, believe it or not, showed a preference for “mug rugs” when asked to rate men, with and without facial hair, on attractiveness and on a spectrum of "relationship longevity."
"Sexual selection via female choice has shaped the evolution of male ornamentation in many species," wrote the authors of the Journal of Evolutionary Biology study.
A separate study in 2013 had similar findings. According to the study published in Evolution & Human Behavior, women found men with neatly-trimmed beards and close to the face most attractive while men with fuller beards were often perceived as better fathers who could protect and invest in offspring. Full beards were also a sign of healthiness.
A Final Note
Beards have been worn by some pretty great men in the past. For example, do the names Zeus, Abraham Lincoln or Jesus ring a bell? Heck, even Ol’ Saint Nick himself sports some pretty gnarly face foliage. One thing is for sure, beards aren’t going anywhere. Of course, we think that’s a good thing! So spoil your beard with products only suitable for a king! From grooming kits to luxurious oils, BEARD KING treats your beard like royalty.